Sparks Glimmer in the Dark

Client
Project Glimmer

Year
2023


Project Glimmer is a non-profit organization dedicated to illuminating the lives of girls and women facing adversity. Embarking on the redesign project for Project Glimmer's website and accompanying brochures was a heartfelt endeavor aimed at infusing vibrancy and life into the organization's online presence. Recognizing the critical mission of empowering girls, the goal was to transform the website from a subtly designed interface to a visually compelling platform that mirrors the spirit of empowerment. Departing from the restrained design, the new website now radiates with a spectrum of colors, symbolizing the diverse potential and brilliance within every girl. Lively graphics and interactive elements were introduced not only to enhance user engagement but also to reflect the dynamic nature of the organization's efforts.


The tagline, "Sparks Glitter in the Dark," was crafted to encapsulate the essence of Project Glimmer's mission, bringing light and opportunity to girls facing challenges. The brochures, designed with the same vibrant aesthetics, serve as tangible reflections of the organization's commitment to igniting positive change.

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