Project Background

Quick Shop is a mobile application designed to simplify the in-store shopping experience. With a focus on simplicity, efficiency, and accessibility, the app aimed to reduce shopping time by providing users with efficient product location assistance, enhancing customer satisfaction.

Problem

The inefficiency and frustration often experienced by in-store shoppers when trying to locate specific products.

Solution

Offer users real-time product location assistance, allowing them to quickly and easily find items within the store, thereby minimizing time spent shopping and enhancing overall satisfaction.

Market Research & User Interviews

Problem Discovery

This involved identifying the inefficiencies and pain points experienced by in-store shoppers, such as difficulty finding specific products, disorganized stores and untidy shelves, and crowded stores. This phase included user surveys, interviews, and observations to gain insights into the challenges faced by shoppers and understand their preferences and needs when navigating grocery stores.

Research Summary

In the course of my research, I gathered some articles relevant to my project and complemented my findings by conducting a series of interviews. Anticipating that a significant number of participants would express challenges and frustrations associated with locating items on their shopping list, my initial hypothesis was validated. Furthermore, my research revealed that shoppers also experience frustrations when confronted with issues such as items being out of stock, disorganized, cluttered stores and shelves, and crowded stores. This frustration results in shoppers feeling like they are wasting a lot of time.

Meet the Users

Primary

Name: Maria

Age: 45

Occupation: Teacher

Maria lives with her husband and two daughters. She likes to cook every day to provide her family with a delicious meal, which requires her to go to the grocery store once or twice a week. However, she spends most of her time prepping her classes, so she's always tired and dreads going. Maria feels like she wastes so much time because its either crowded or she struggles to find some items on her list.

“It’s so annoying when I go to the grocery store and it’s crowded and I can’t get all the items on my list.”

Alex is someone who likes to cook every day so he spends the least amount of money. This requires him to go to the grocery store once a week. Not only does he dislike going to the store, but he spends most of his time working and doesn’t have time. Alex gets frustrated when he can’t find an item on his list quickly and usually ends up leaving without that item(s).

Secondary

Name: Alex

Age: 26

Occupation: Restaurant Host

“I really don’t like going to the store and I feel like I never have time.”

User Pain Points

Preparing the Journey

I constructed a user flow of what a basic start-to-finish journey looks like while looking for a product. This helps us understand ways users can interact with the product, as well as allowing us to see navigation through user goals.

Wireflow

After sketching out some wireframes and thinking through the preliminary flow, I reviewed what was necessary, unnecessary, and what areas needed improvement. I poured a lot of my time into this step to make sure I had the finishing touches on the underlying UX before moving onto the visuals.

Iteration

After creating our prototype from low fidelity wireframes, I prepared a survey for participants to fill out before conducting a usability study. I gave the participants different prompts to go through in my prototype in hopes of generating enough feedback to use for the next step of design iterations.